Principles of marketing (Record no. 10903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221121s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | Kotler, Philip. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Pearson india Education Services Pvt. Ltd. |
| Name of publisher, distributor, etc. | Pearson india Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,699p |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 678.03 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Management, Customer relations--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management (BBA) | GSFC University Library | School of Management | General Stacks | Baroda Book Corporation | 678.03 | 3 | 658.8 KOT | B6215 | 06/03/2024 | 28/02/2024 | 970.00 | 21/11/2022 | Books | ||||
| Management (BBA) | GSFC University Library | School of Management | General Stacks | Baroda Book Corporation | 678.03 | 2 | 658.8 KOT | B6216 | 08/12/2023 | 30/11/2023 | 970.00 | 21/11/2022 | Books |