Understanding digital marketing : marketing strategies for engaging the digital generation (Record no. 10936)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221121s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781789666014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | RYA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryan, Damian |
| 245 #0 - TITLE STATEMENT | |
| Title | Understanding digital marketing : marketing strategies for engaging the digital generation |
| Statement of responsibility, etc. | Ryan, Damian |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London ; New York |
| Name of publisher, distributor, etc. | KoganPage |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | PB. P. 426 |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1709.77 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing, Strategic planning, Social media, Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management (BBA) | GSFC University Library | GSFC University Library | General Stacks | Chirag Book Distributors | 1709.77 | 13 | 2 | 658.872 RYA | B6298 | 20/11/2024 | 20/08/2024 | 20/08/2024 | 0.00 | 21/11/2022 | Books | ||||||
| Management (BBA) | GSFC University Library | School of Management | General Stacks | Nilesh Book Store 87/24/02/2024 | 2753.00 | 658.872 RYA | B6901 | 29/02/2024 | 29/02/2024 | Books | Dewey Decimal Classification | 29/02/2024 |