Essentials of services marketing (Record no. 11839)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9789353435417 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.803 |
| Item number | WIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of services marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Pb.P.675 |
| 365 ## - TRADE PRICE | |
| Price type code | Inr |
| Price amount | 850 |
| Unit of pricing | 1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries--Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 000 -LEADER | |
| fixed length control field | 00479nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240307b |||||||| |||| 00| 0 eng d |
| 852 ## - LOCATION/CALL NUMBER | |
| Rack | 7-A |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management (MBA) | GSFC University Library | School of Management | General Stacks | 07/03/2024 | Nilesh Book Store 126/07/03/2024 | 850.00 | 658.803 WIR | B7044 | Books | ||
| Management (MBA) | GSFC University Library | School of Management | General Stacks | 07/03/2024 | Nilesh Book Store 126/07/03/2024 | 850.00 | 658.803 WIR | B7045 | Books |