Marketing Management/ Concepts, Cases, Challenges and Trends (Record no. 3784)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9788120332591 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | GOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Govindarajan, M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management/ Concepts, Cases, Challenges and Trends |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,650p |
| 365 ## - TRADE PRICE | |
| Price amount | 275.00 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| 000 -LEADER | |
| fixed length control field | 00392nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180912s9999 xx 000 0 und d |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Management (BBA) | GSFC University Library | School of Management | General Stacks | 12/09/2018 | 658.8 GOV | B3784 | 06/09/2019 | Reference | ||
| Management (BBA) | GSFC University Library | School of Management | General Stacks | 12/09/2018 | 658.8 GOV | B3785 | 01/03/2024 | Books | ||
| Management (BBA) | GSFC University Library | School of Management | General Stacks | 12/09/2018 | 658.8 GOV | B3786 | 01/03/2024 | Books | ||
| Management (BBA) | GSFC University Library | School of Management | General Stacks | 12/09/2018 | 658.8 GOV | B3787 | 01/02/2024 | Books | ||
| Management (BBA) | GSFC University Library | School of Management | General Stacks | 12/09/2018 | 658.8 GOV | B3788 | 02/02/2024 | Books |