Marketing management : (Record no. 3949)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9789352807383 (print (pb)) |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V. S., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | Indian context, global perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 2018 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1808 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | India |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S., |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 000 -LEADER | |
| fixed length control field | 00669cam a22001938i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180615s2018 cau b 001 0 eng |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Management (BBA) | GSFC University Library | GSFC University Library | Reference | 25/09/2018 | 658.8 RAM | B4163 | 20/08/2024 | Books | ||
| Management (BBA) | GSFC University Library | GSFC University Library | General Stacks | 25/09/2018 | 658.8 RAM | B4164 | 24/11/2023 | Books |