AI for Marketing and Product Innovation (Record no. 4611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00712nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210531125156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210531b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119484066 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | - |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80028563 |
| Item number | PRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pradeep, A. K. |
| 245 ## - TITLE STATEMENT | |
| Title | AI for Marketing and Product Innovation |
| Remainder of title | Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales |
| Statement of responsibility, etc. | Pradeep, A. K. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p.xi 240 |
| 365 ## - TRADE PRICE | |
| Price type code | ₹ |
| Price amount | 658.80028563 |
| Unit of pricing | PRA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Artificial intelligence | Machine learning | Marketing - Technological innovations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Apel, Andrew, Sthanunathan, Stan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management (BBA) | GSFC University Library | GSFC University Library | 30/12/2019 | Amazon | 1.00 | QNBE-1125893, 23-11-2019 | 4 | 658.80028563 PRA | B5036 | 10/05/2024 | 08/04/2024 | 31/05/2021 | Books |