Advertising and Promotion: An Integrated Marketing Communications Perspective

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Material type: Text

TextPublication details: New Delhi. Tata McGraw-Hill 2005Edition: 6thDescription: PB.P.779ISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books received in donation	School of Management General Stacks	Management (MBA)	659.1 BEL (Browse shelf(Opens below))		Available		C1585

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Previous	659 CLO Integrated Advertising Promotion and Marketing Communications	659 CLO Integrated Advertising Promotion and Marketing Communications	659 CLO Integrated Advertising Promotion and Marketing Communications	659.1 BEL Advertising and Promotion: An Integrated Marketing Communications Perspective

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