Isdell, Edward Neville Inside Coca-Cola : a CEO's life story of building the world's most popular brand Isdell, Edward Neville - - New York St. Martin's Press 2011 - HB. P. 254 ISBN: 9780312617950 Subjects--Topical Terms: Chief executive officers, Soft drink industry, Coca-Cola Company Dewey Class. No.: 338.766362092 / ISD