Kotler, Philip. <br/><br/>
Principles of marketing 
Kotler, Philip. 
 - 17th 
 - Pearson india Education Services Pvt. Ltd.  Pearson india Education Services Pvt. Ltd.  2018 
 - xxii,699p 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management, Customer relations--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT