Belch, George E:Belch, Michael A <br/><br/>
Advertising and Promotion:   An Integrated Marketing Communications Perspective  

 - 6th 
 - New Delhi.  Tata McGraw-Hill  2005 
 - PB.P.779 
<br/><br/><label>ISBN: </label>9780070581944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing: Management studies
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL