Govindarajan, M. <br/><br/>
Marketing Management/ Concepts, Cases, Challenges and Trends 

 - New Delhi   Prentice-Hall  2015 
 - xvii,650p 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Dewey Class. No.: </label>658  / GOV