Sterne, Jim <br/><br/>
Artificial Intelligence for Marketing  Practical Applications 
Sterne, Jim 
 - Hoboken, New Jersey   John Wiley & Sons, Inc  2017 
 - xix, 344 pages  
<br/><br/><label>ISBN: </label>9781119406365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing | Artificial intelligence | Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.80028563  / STE